Local Organization Transforms Lives, One Child at a Time
Background
For more than 50 years, the team at Adelphoi has been one of Pennsylvania’s leading providers of youth and family services. They serve individuals who are at-risk, abused, neglected, delinquent, and those struggling with academic or behavioral issues. Many of those youth and families have some involvement in the child welfare and juvenile justice systems.
The Adelphoi team is always looking to spread the word about their offerings and resources and in 2020, they sought help from the experts at Dail Digital. After gaining a deeper understanding of what was needed, the Dail Digital Team prepared an initial custom marketing plan that proved to be successful and led to an ongoing partnership.
Through the use of display ads, static billboards, and digital video, Adelphoi has garnered the attention of millions in their area, continuing to provide support to those who need it most.
Implementation
Discovery Process
After talking with the Adelphoi team, we determined that their most pressing need was spreading the word about several open positions. We provided high-traffic billboard locations and geo-targeted display ads in communities around their centers. Over time, they have added additional targeted locations to their schedule based on changing needs such as recruitment for a new facility.
The Assets
Adelphoi has run a series of open positions ads tailored to specific geographic regions around their facilities. These ads are updated periodically to reflect changes in their needs. In addition to their regular schedule, Adelphoi periodically runs special targeted ads centered around events that resonate with their target audience of young men, such as video ads during the NCAA March Madness tournament on streaming platforms and basketball-related sites.
The Impact
Since the beginning of the partnership, Adelphoi’s main focus has been to hire the right people for the right positions and help those in need in and around the Pittsburgh area. By marrying their great benefits such as tuition assistance, scholarships, and career growth opportunities with our deep knowledge of audience targeting, we have enticed hundreds of qualified individuals to apply for open positions and educated thousands of local community members about this hardworking organization.
Billboard Impressions
Video Impressions (52.6 Completion Rate)
Display Impressions (Over 650 Leads)
Interview with the Manager
Why did you decide to start working with Dail Digital?
We were at a critical point of finding staff for our residential group homes. We were looking for something different to use in our recruiting efforts. Combining geo fencing technologies for digital ads with more traditional billboards seemed like a great new idea to reach potential applicants.
What goals has Dail Digital help you accomplish?
Dail Digital helped us to gain awareness throughout the community about Adelphoi's open positions as well as Adelphoi's mission. We used geo fencing in areas where we wanted to target prospective employees. We also used billboards around the area to build our message.
How would you describe your experience working with the Dail Digital Team?
Working with George and the Dail Digital Team has been a really great experience. The response from the team is almost immediate and they are willing to help us strategize to help us meet our goals.
Megan Keys is the Strategic Marketing Manager at Adelphoi in Latrobe, Pennsylvania. With over 15 years at Adelphoi, Megan brings a wealth of expertise in grant writing, event planning, and volunteer recruitment. She holds a Master’s degree in Communication and Media Studies from Southern New Hampshire University.
Conclusion
The Dail Digital Team continues to provide Adelphoi with periodic reports, ensuring they are up to date on the success of their campaigns. With a solid foundation and strategic ongoing plan in place, we look forward to many more years of this partnership. As Adelphoi meets their goals, the lives of individuals in our community are greatly impacted and will be felt for generations to come.