Social media can be tricky to navigate—especially when it comes to advertising. Below are some frequently asked questions to help you make the most of it. Let us know if you need a hand!

Should My Business Be On Social Media?

Simply stated—yes! Nearly 9 out of 10 marketers say social media is crucial to their marketing strategy. The average American spends over 2 hours a day on these platforms, and most consumers now search social media before buying a product. It’s one of the few marketing channels that lets you reach people early in their journey—and guide them all the way to a buying decision with consistent, engaging content.

What is the Difference Between Organic Posting and Paid Posting?

‍Organic posting means sharing content without spending money on promotion—just publishing to your page for your followers to see. To expand your reach, you can boost a post, which adds a paid budget to push it to a larger audience. Paid ads go a step further, allowing you to target specific audiences and craft messages designed to attract both current and potential customers.

What Is a Reel?

A Reel is a short, vertical video on Instagram and Facebook. These engaging, bite-sized pieces of content allow you to showcase your products and services, provide behind-the-scenes content, tutorials, testimonials, and more! Facebook Reels have doubled in engagement year-over year, and brands using Reels see 22% more engagement on average.

What is the Difference Between a Facebook Profile and a Page?

‍A Facebook profile is for personal use while a Facebook Page is used by businesses and public figures to connect with their audience. If your business is set up under a Facebook profile, we encourage you to make the switch! In addition to it being against Facebook’s rules, you are missing out on tools like Meta Business Suite, Ad Manager, post scheduling, and more!

What Do All These Terms Mean?

Social media comes with a lot of jargon. To make things easier, we’ve put together a simple Marketing Glossary with clear definitions. Click here to see the full list.

Which Platforms Should I Be On?

Each social media platform has its own unique user demographics and purpose, so it's important to choose what aligns with your business goals. If you're unsure which platforms are best for your business, we’d love to help. During a brief needs assessment, we’ll discuss your goals and target audience so you can confidently choose the right platforms for your strategy.

Whether you need help staying consistent, creating engaging branded content, or producing your own Reels, our team is here to support you. Click here to schedule an Intro Call with the Dail Digital team.