Direct Mail (EDDM)

Reach Every Home In Your Area

Connect with local customers by delivering your message directly to mailboxes in targeted neighborhoods.

91%

of Consumers Trust Direct Mail

Wise Pelican

90%

Direct Mail Open Rates Can Reach 90%

Gitnux

75%

of Consumers Could Recall a Brand After Receiving Direct Mail

Wise Pelican

Direct Mail (EDDM)

How EDDM Helps You Reach Local Customers

Every Door Direct Mail, or EDDM, helps businesses reach hyper-local audiences by delivering print materials directly to homes in a defined area. When paired with a strategic digital campaign, EDDM can strengthen brand recall, reinforce your message across channels, and drive more traffic to your website or storefront.

Notables

  • Send postcards, flyers, menus, announcements, or offers to every address in a defined geographic area without needing a mailing list.
  • Reach hyper-local audiences by selecting specific neighborhoods, ZIP codes, or routes that align with your ideal customers.
  • Connect with new customers through tangible, personalized messaging that arrives directly in their mailbox.
  • Launch your direct mail campaign quickly, with materials reaching customers within about two weeks of artwork approval.
  • Let our team handle the details, including route selection, printing, preparation, postage, and delivery to the post office.
  • Pair EDDM with digital ads, search, or social media campaigns to reinforce your message.

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FAQs

Find answers to common questions about us, our services, and our approach to digital marketing.

Yes. Direct mail can work very well alongside digital marketing. A customer may see your postcard at home, then later see your display ad, social media ad, or search result online. That repeated exposure can help build recognition, trust, and action.

Our team can help you choose mailing routes, prepare artwork, manage printing, handle postage costs, prepare mail pieces, and deliver materials to the post office. The goal is to make the process simple and organized from start to finish.

Timing can vary, but EDDM campaigns can often reach customers within about two weeks of artwork approval. This includes preparation, printing, postage, and delivery to the post office.

No. One of the biggest benefits of EDDM is that you do not need a mailing list. Your materials are sent to addresses within the routes or geographic areas selected for your campaign.

EDDM helps your business reach households in specific neighborhoods, ZIP codes, or mail routes. This makes it useful for businesses that want to connect with nearby customers, promote local offers, or build awareness in a defined service area.

Every Door Direct Mail, or EDDM, is a USPS mailing option that allows businesses to send marketing materials to every address in a selected geographic area without needing a mailing list. It is commonly used for postcards, menus, flyers, offers, announcements, and local promotions.

Still have questions?

Our Expertise

Most marketing efforts focus on individual tactics. We focus on how everything works together. By connecting your marketing, systems, and data, we help create a more complete and effective way to grow your business.

Websites

Your Digital Home Base

Your website is often the first impression of your business. We build sites that are easy to navigate, mobile-friendly, and designed to turn visitors into customers.

CRM & Customer Management

Stay Organized and In Control

Keep your customer information, communication, and follow-ups in one place so you can manage relationships more effectively and never miss an opportunity.

Email Marketing

Stay in Touch and Drive Action

Send timely, personalized messages that keep your audience engaged and guide them toward their next step.

Search Ads

Capture Demand in Real Time

Reach customers at the exact moment they’re searching for your services with targeted ads designed to drive qualified traffic and measurable results.

Social Media Reels

Create Content People Actually Watch

Short-form video that entertains, informs, and increases visibility across social platforms.

Social Media Ads

Drive Results with Smarter Targeting

Get your message in front of the audiences most likely to engage using smart targeting, creative strategy, and platform-driven optimization across Facebook and Instagram.

Social Media Management

Stay Consistent and Connected

Build trust and stay top-of-mind with consistent, engaging content that keeps your audience connected to your brand.

Search Engine Optimization

Get Found When it Matters Most

We help your business show up in search results when customers are actively looking for what you offer, bringing in high-intent traffic that’s more likely to convert.

Reputation Management

Show Up with Confidence

Keep your business information accurate and manage reviews across platforms so customers can find and trust you.

Billboards

Make a Bold, Local Impact

Capture attention with high-visibility placements along major roadways and intersections, keeping your message front and center.

Audio Ads

Be Heard Wherever Your Audience Is

Reach customers while they’re on the go through streaming platforms, podcasts, and music services with messaging that captures attention.

Video Ads

Tell Your Story Visually

Use compelling video content to showcase your business, build trust, and connect with customers in a way that stands out.

Display Ads

Stay Visible Across the Web

Show up on the websites and apps your customers already use, keeping your business top-of-mind as they browse online.

Promotional Items

Keep Your Brand in Their Hands

Give customers something tangible that keeps your business top-of-mind long after they’ve interacted with you.

Digital-Out-Of-Home (DOOH)

Reach People in the Real World

Get your message in front of customers while they’re out and about through digital screens in high-traffic locations.

Text Messages

Send Timely Messages

We help your business send timely, direct messages to customers through SMS, keeping them informed, engaged, and more likely to take action when it matters most.

Document Generation and Automation

Professional Assets. Automated Documents.

We help your business create professional marketing assets and automate everyday documents, giving your team polished materials, consistent communication, and more efficient workflows.

Review Generation

Encourage, Collect, and Amplify Reviews to Build Trust

We help your business request, collect, and showcase customer reviews at the right time, making it easier to build trust, strengthen your online reputation, and influence customer decisions with authentic feedback.

Custom Mailers

Mail That Moves People to Action

We help your business create custom mailers that reach a targeted address list with personalized, professional messaging designed to reconnect with past customers, engage new prospects, and move people to action.

Customer Journey

Streamline and Automate Your Customer's Journey

We help your business automate key touchpoints in the customer journey, keeping communication timely, consistent, and aligned with where each customer is in the process.

Segment & Track Customers

Use Customer Data to Improve Engagement

We help your business segment and track customers so you can send more relevant messages, better understand your audience, and make smarter decisions based on customer behavior.

Rewards & Subscriptions

Maximize Customer Loyalty

We help your business create rewards and subscription programs that encourage repeat purchases, strengthen customer relationships, and make it easier to track loyalty activity over time.

Service and Help Tickets

Simplify Support with Efficient Ticket Management

We help your business manage customer questions, issues, and support requests through a centralized ticketing system, making it easier to track communication, route tasks, monitor response times, and keep customers informed.

Blogs

Showcase Your Expertise

Blog posts help your business showcase expertise, support SEO/AEO visibility, and create content that can be reused across other marketing channels.

Let's Build Something That Works for Your Business

Whether you’re looking to improve your current marketing or build a stronger foundation from the ground up, our team is ready to help you take the next step.