Driving Enrollment Growth for a Community-Focused Nonprofit
Westmoreland Community Action, a nonprofit dedicated to "connecting individuals and families to opportunities and resources to improve their quality of life and to help reduce poverty in the community", partnered with Dail Digital to increase program enrollment and expand awareness across the region. With a mission rooted in community impact, the organization needed a strategic approach to reach the right audiences and drive meaningful engagement.
In just a few months, the campaign delivered measurable results, boosting enrollment from under 70% to 98% while strengthening visibility for essential community programs.
Implementation
Discovery Process
Early conversations with Westmoreland Community Action revealed a clear need to increase awareness and drive enrollment for key programs, particularly among underserved audiences. The organization was looking for a targeted, efficient approach that could quickly generate impact.
After identifying these priorities, we developed a strategy focused on reaching high-intent audiences through billboards, postcards, and social media, designed to maximize visibility and engagement. By aligning messaging with audience needs and leveraging precise targeting, we were able to quickly build momentum and drive meaningful results.
The Assets
These ads included bright, eye catching colors and sans-serif fonts to reflect the Westmoreland Community Action brand. They either included a QR code or linked directly to a landing page where local community members were encouraged to register for local Head Start opportunities.
These social media ads were run on Facebook and Instagram with the following caption:
Raising young children is hard, and making ends meet can feel overwhelming. 💙
For over 45 years, Westmoreland Community Action has supported families across Westmoreland County with resources that help children and parents thrive.
Eligible families will receive a quality childhood educational program providing FREE breakfast, lunch and diapers.
Give your child a Head Start. Apply online today.
Three 12x24 billboards were placed in high-traffic areas in the community.
One 10x30 billboard was placed in a high traffic area in the community.
Westmoreland Community Action secured space on Go Local Postcards in February 2026.
The Impact
While the partnership is still ongoing, the following metrics were calculated from multiple campaigns running January 15-April 14, 2026.
98%
Enrollment increased from under 70% to 98% in less than 3 months.
6.8m
Billboard Impressions in Greensburg, Irwin, Latrobe, and Greensburg Areas
30k
Postcards Mailed to Norwin, Hempfield-Greensburg, and Murrysville-Export Areas
353.4k
Social Media Ad Impressions in Greensburg, Latrobe, Ruffsdale, Trafford, Youngwood, Delmont, and New Kensington
Interview with the Vice President
How long have you been working with Dail Digital?
We began our partnership with Dail Digital in January of 2026.
Why did you decide to start working with Dail Digital?
We chose to work with Dail Digital to strengthen our brand visibility and better connect with families in our community. Their understanding of our needs and their ability to deliver timely solutions made them a strong fit for our needs.
What goals has Dail Digital help you accomplish?
Dail Digital has helped us improve our community visibility, clarify our messaging, and increase engagement with families seeking our services. Their support has made our marketing efforts more strategic and effective.
How would you describe your experience working with the Dail Digital Team?
Our experience has been very positive. The Dail Digital team is responsive, knowledgeable, and easy to work with. They took the time to understand our goals and provide clear guidance and recommendations.
Tammy Patterson
Vice President, Children & Family Services
Tammy Patterson is dedicated to supporting children and families through high‑quality Head Start, Early Head Start, and Pre‑K Counts programs. She focuses on community engagement, collaboration, and continuous improvement to ensure families have access to essential resources. Tammy values strong partnerships that strengthen outcomes for children and families.
Conclusion
Westmoreland Community Action partnered with Dail Digital to execute a focused, results-driven campaign that significantly increased program enrollment in a short timeframe. By combining strategic targeting with thoughtful messaging, we helped the organization connect more effectively with the communities it serves.
As the partnership continues, our team remains committed to keeping these high-performing strategies top-of-mind, continuously optimizing campaigns to support sustained growth, expanded reach, and long-term community impact.
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